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2.9” Electronic Shelf Label

Minew MTag2901 E-paper Display Tag applied with the latest Bluetooth 5.0 technology and the high-quality dot matrix E-ink display. They can works from 0 °C to 50 °C, and all have the ultra-low power consumption batteries living up to 5 years. Minew MTag series can accurately display the product and price information which is transmitted via the Gateway. Users can simply control and manage them through the Cloud Platform to modify the display information in real-time. All MTags support the NFC and 3-color LED lights.

Minew offers the complete ESL Smart Retail Solution. If you are interested in this project, we provide the Demo kit for you to purchase and test. Please do not hesitate to contact us for further information.


• Bluetooth 5.0 technology
• Faster refresh rate
• Ultra-low power consumption, battery life up to 5 years
• Nordic nRF52 series
• Bi-directional wireless communication
• High-quality dot matrix E-ink display
• Individually designed templates
• Multi-Language support
• QR code, Barcode, NFC for online and offline interactions
• Instant LED flashlight
• Working environment: 0 – 50℃
• IP 65 standards


Size 2.90 inch
Dimensions (mm) 91 x 41 x 14.2
Weight (g) 45
Active display area (mm) 66.90 x 29.10
Resolution (pixels) 296 x 128
Pixel density 112 DPI
Pixel colors Black/white/red/yellow
Viewing angle 180°
Communication method Bluetooth 5.0
Battery CR2450 x 2
Battery lifetime 5 years
Operating temperature 0 °C to 50 °C
Storing temperature - 20 °C to 70 °C
Compliance CE, FCC, ROHS


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