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1.54” Electronic Shelf Label

Minew MTag1501 E-ink price tag applied with the latest Bluetooth 5.0 technology. They can accurately display the product and price information which is transmitted via the Gateway. Users can simply control and manage the price tag through our own R&D Cloud Platform to modify the pricing and product information in real-time. All the tags support the NFC and 3-color LED lights.

Minew offers the complete ESL Smart Retail Solution. If you are interested in this project, we provide the Demo kit for you to purchase and test. Please do not hesitate to contact us for further information.


•  Bluetooth 5.0 technology

•  Faster refresh rate

•  Ultra-low power consumption, battery life up to 5 years

•  Nordic nRF52 series

•  Bi-directional wireless communication

•  High-quality dot matrix E-ink display

•  Individually designed templates

•  Multi-Language support

•  QR code, Barcode, NFC for online and offline interactions

•  Instant LED flashlight

•  Working environment: 0 – 50℃

•  IP 65 standards


Size 1.54 inch
Dimensions (mm) 36 x 46 x 14.2
Weight (g) 21
Active display area (mm) 28 x 28
Resolution (pixels) 152 x 152
Pixel density 142 DPI
Pixel colors Black/white/red/yellow
Viewing angle 180°
Communication method Bluetooth 5.0
Battery CR2450 x 1
Battery lifetime 5 years
Operating temperature 0 °C to 50 °C
Storing temperature - 20 °C to 70 °C
Compliance CE, FCC, ROHS


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