Store name: Zhenyoucai®
Location: Shenzhen, China
Solution applied: Minew ESL Smart Retail Solution
Zhenyoucai® greengrocery is a chain brand of Shenzhen Shuaidama Industry Development Co., Ltd. It continues the business philosophy of Shuaidama®: only sells fresh and high-quality vegetables, not selling overnight products.
To ensure all the fresh food will be sold out on the same day, Zhenyoucai® starts at 19:00 every evening to make a 10% discount off every half hour. For dozens of commodities, up to 9 times of discounts with every half hours frequency each day, if let two staffs to change the price of goods in the cashier system, also print and replace the commodity paper price tag, it is must be in a hurry and cause error-prone. For example, the products are already in the discount period but the paper price tag has not been replaced, or the price inside the cashier system is not changing yet. In short, all these situations will bring a very poor shopping experience to consumers, and seriously affect customers’ evaluation of the brand.
By knowing the problems of Zhenyoucai® greengrocery had, we sent our staff to the site to communicate with their needs, made a field test, after few weeks of hard work we come up with a specialized solution for them.
The project includes the 2.9” black white and red MTag ESLs (Electronic Shelf Labels), Bluetooth Wi-Fi gateway, and smart retail IoT cloud platform. Besides, we integrate the store cashier system with our solution together, which achieved a one-click linkage of the MTag ESLs, smart retail IoT cloud platform, and in-store cashier system. It makes the Zhenyoucai® staff only need to change the price on the cashier system, then the MTag ESLs and smart retail IoT cloud platform will be sync automatically.
As a core part of this project, the performance of 2.9” black white and red MTag ESLs is very impressive. The screen layout designed by two colors, users can customize the display template on the cloud platform by themselves. In terms of product performance, MTag uses Bluetooth Low Energy 5.0 technology combined with the low power consumption batteries. The refresh rate of the tags can up to 20,000pcs in 30 minutes and the average battery life is 5 years.
The solution now has been successfully run in the store and received a very high evaluation from both Zhenyoucai® staff and their customers. This project not only enables the unified management of the online-offline product data but also makes the operation of the discount activity simple , fast, accurate, which helped the merchant to save labor costs and improving operational efficiency. At the same time, the MTag ESLs make the store looks more representative and adds an extra point to the store image.
▶ Consumer Electronics
Store Location: Mianyang, China
- 2.9” Black White and Red MTag ESLs
- Minew Smart Retail IoT Cloud Platform
- Bluetooth Wi-Fi Gateway
In July, the store manager found us on the website and shared information with us that they are planning to open a new shop. They noticed the trend of Electronic Shelf Labels, therefore they hope they can integrate this technology in their new store as a trail to improve store image.
After knowing the store needs, our team introduced Smart Retail Solution to the store manager as well as shared the necessary documents with installation notes. Besides, according to the clients’ store feature, our staff designed the label template which suitable for the store on the Smart Retail IoT Cloud Platform.
Through a week of preparation, on the 1st of August, the store got successfully opened with our MTag Series Electronic Shelf Labels technology. Also, the store manager now can easily control, manage, and check the status of each MTag via our Smart Retail IoT Cloud Platform.